I think the high prices that are charged for rods made in America are out of site. The American worker has just about out priced his self. The rods might be nice rods but most people get by on the cheaper rods.
The most I ever paid for a rod was $210.00 and this rod just sits as I use a $149.00 rod in it's place.
Okay OLD MAN I get your point but does that justify Costco putting your local fly shop out of business because they are undercutting the independently owned fly shops by just over 300$. And even if the rod is overpriced for you. It's the only rod my shop sells. So your preference is not considered the norm per my standards. I'm not trying to argue with you, however if you don't want to buy a 700$ rod that's fine, it doesn't mean that your local shop should have to compete with Costco!
I can't believe Sage is enabling this. It is one thing to revive discontinued models and series, but this directly puts Costco head to head with the The Fly Shop that has to sell at a far less attractive price. We are not talking a few bucks. We are talking a huge difference of costs. An unfair competitive advantage to the BIG GUYS. Seems like fly shops would have to consider other rod companies because they've been bulk lriced out of the game if this is true.
If I had a fly shop I wouldn't carry Sage rods because I couldn't compete. Let the costco's have 'em, see how good that works for them. There are plenty of rods as good or better out there....I'd carry those other rods.
See how helpful a Costco employee is when you need advice about a local stream, fly choice, line setup, etc. Support your local store!! We cannot support the small fly shop owner enough. Incidentally, my Echo Carbon does a great job presenting flies. Not sure why I'd for out 3-4X the cost for something that does the same job. Isn't this sport expensive enough without buying into the hype?