My brother is a real hunting nut having bagged big game on four continents. He loves his .300 WSM except for the really big stuff. The newer bullets made a lot of things possible. Even with factory ammo many stock rifles will punch very tight groups. I certainly agree with Alex that most people don't have the needed optics and many of those who do can't effectively set them up for long range shooting. IMHO hunting is about the stock and a clean kill, but must admit I've done precious little hunting since I moved to Washington... just too many people out and about that are not careful with firearms.