Interesting thread. And I don't think that it is political at all but speaks to the health of fly fishing as an activity and its broad appeal. So here's my two cents... I am also in the wingshooting world - and that world is dying partially because the population has one foot in the grave. Companies like Filson and Orvis are well aware of it and are actively looking at ways to broaden their appeal without alienating their core constituent. Look at the publications that service that community - like Shooting Sportsman who I write for - and you'll see a bunch of old white guys. Meanwhile, fly fishing seems to be attracting a young, more active demographic and that demographic is represented in media and advertising. I think that makes the message more inclusive rather than exclusive. Hopefully that will mean that in 10, 20, 40 years the resource will still have a strong advocatcy voice. Wingshooting, fine guns, habitat protection - probably not so much. We all do ourselves a favor by inviting more people into our tribe than stereotyping them. Alienating people will only serve to harm our collective interests. I want people with piercings and tats and gays and lesbians and Asians and blacks - because it will make our collective voice stronger when policy issues come up, and make the marketplace healthier so we all enjoy a wide range of higher quality products with greater distribution. As a side note, check "The Secret Lives of Salmon and Gangsters" out the Spring 2012 issue of The Drake. It is the best piece of writing that I have seen in a long time.