Looks like one retailer's finally had enough of being undercut by Costco...

Discussion in 'Fly Fishing Forum' started by Alosa, Aug 6, 2013.

  1. Alosa Active Member

    Posts: 341
    Seattle
    Ratings: +142 / 1
    Got an email from Leland Fly Fishing Outfitters in San Francisco that they are liquidating all their Sage rods and will no longer do business with the company b/c they can't compete with Costco. I'm not trying to open up a debate here (it's already been discussed at length several times over), but if want 30% off a new Sage ONE I suggest you get on it:

    www.lelandfly.com/On-Sale/
  2. Jake Dixon Member

    Posts: 218
    Seattle, WA
    Ratings: +18 / 0
    Just got the same email, pictured below. Leland_Patagonia_Eblast_copy_2_11.2.jpg
  3. Kcahill Active Member

    Posts: 894
    Renton, WA
    Ratings: +262 / 2
    Though I am not surprised this happened I am kind of surprised how Leland is putting it out there. They are basically shitting on the Sage name and burning that bridge. I cant imagine it will endear them to any other rod manufacturers either.
  4. _WW_ Fishes with Wolves

    Posts: 1,903
    Skagit River
    Ratings: +643 / 0
    Sometimes you have to dump a little tea into the harbor.
  5. GAT Active Member

    Posts: 3,994
    Willamette Valley, OR
    Ratings: +2,562 / 0
    I thought it was established that a third party mislead Sage as to their intent when purchasing the rods from Sage and sold them "under the table" to Costco?

    Was that Sage just blowing smoke? If so, the fly shop owner has a point.
  6. JesseC Active Member

    Posts: 1,966
    seattle, wa
    Ratings: +726 / 0

    I heard Leland as a whole is going out of business. Sounds like it could be a drowning rat biting as it sinks.
    Anil and Nathan B like this.
  7. Steffan Brown ...

    Posts: 549
    Seattle, WA
    Ratings: +64 / 0
    Leland must not need them as much as they think Sage needs Leland, or is it the other way around?
  8. Alosa Active Member

    Posts: 341
    Seattle
    Ratings: +142 / 1
    Maybe this is an opportunity for Leland to focus on promoting its own brand (Red Truck)?
  9. GAT Active Member

    Posts: 3,994
    Willamette Valley, OR
    Ratings: +2,562 / 0
    They named their rods "Red Truck"? Well, that is just unacceptable. I wouldn't buy one purely because of the dumb name.
    Sounds like something Walmart would sell :)
    Danielocean likes this.
  10. Bestbuilder Member

    Posts: 68
    Issaquah, WA
    Ratings: +3 / 0

    GAT, I had the same thought about the "Red Truck" name and I've owned 4 red trucks. Great color for a truck but not the best name for a quality fly rod.
  11. Matthew LeBret Active Member

    Posts: 737
    clarkston, wa
    Ratings: +76 / 0
    I'm glad to see them doing this, really I am surprised that it has taken this long for a seller to drop them and make it public.
  12. plarsen111 New Member

    Posts: 16
    Kennewick, WA
    Ratings: +0 / 0
    Not trying to open another debate, but there are a lot of fly rods out there that are almost as good as Sage, but cost way less. Like my Ross rods. I don't think they are burning a bridge as much as building other bridges to other manufacturers.
  13. gabe0430 Banned or Parked

    Posts: 93
    Ratings: +31 / 0
    That add by Leland is missleading and not accurate and just plain dishonest....Sage did not and has never sold to Costco. It was Costco intercepting a shipment due to someone else that probably did not have the money. Costco does it all the time with many different commodities and they are well known for it and have been sued several times for it. I also know for a fact that at times Sage has gone into Costco and actually bought all the rods themselves to get them off the shelves.
    Lets not forget Sage is a very good company, makes great rods and does a lot for the flyfishing industry...
  14. JesseC Active Member

    Posts: 1,966
    seattle, wa
    Ratings: +726 / 0
    Keep piling on the hate.... for a Washington company..... on a Washington fly fishing board.

    They've apologized profusely for losing track of inventory to Costco. Costco has a long history of working with seedy suppliers to get their hands on products they're not given permission to sell.

    Sage is a great local company that is an undeniable leader in fly rod technology for decades. Leland can do whatever they want, but this is stupid business move.
  15. Kcahill Active Member

    Posts: 894
    Renton, WA
    Ratings: +262 / 2
    I dont know about that, if one of my distributors blew up on and publicly outed another vendor I would probably dump them first chance I had or not renew their contract when it was up.
  16. Danielocean Steelhead Virgin

    Posts: 1,399
    Monroe
    Ratings: +578 / 0

    Keep in mind too that it is Costco policy that everything EVERYTHING is marked up 15% no matter what PERIOD this is confirmed by the corporate headquarters as my brother was gutsy enough to ask. The problem is not Costco it is the vendor selling the merchandise to Costco. Costco is just looking for the best deal, like all of us do.
  17. Rick Sharp Member

    Posts: 367
    West Richland, WA 99353
    Ratings: +16 / 0
    I have to agree, don't patronize big companies for over priced manufactured rods, or big box stores that are clearly in it for the profit. Have a custom rod built to your specs by one of the independent experts such as Meiser, Anderson, Burkhiemer etc. same or less cost and built by a fisherman that actually uses the same rods, not a mass produced manufactured rod. Keeps the small shop owner in business and allows us someone to chat with and get expert advice from.

    Sent from my GT-P7510 using Tapatalk 2
    Randall Clark likes this.
  18. Alosa Active Member

    Posts: 341
    Seattle
    Ratings: +142 / 1
    I don't think anyone's debating that. I simply wanted to make the WFF populous aware of recent actions taken by a retailer in response to competition with Costco (regardless of the source of the rods - 3rd party or direct source), and mention that a deal on a new rod might be in your future. I can't afford it (even with 30% off), but perhaps someone here could benefit.
    scottr likes this.
  19. JesseC Active Member

    Posts: 1,966
    seattle, wa
    Ratings: +726 / 0

    If anything - all this confirms is that Leland won't be seeing a dime from my wallet.

    Too much time on the casting ponds instead of the rivers for those san francisco boys....
    constructeur likes this.
  20. scottr Active Member

    Posts: 446
    Chasing trout and birds
    Ratings: +104 / 0
    What Costco is doing is called grey market and it is a common practice in retail. The retailer (Costco in this case) buys a large amount of product from a diverter (typically an official retailer or distributor looking to turn the inventory quickly).

    While not illegal it tends to piss of the official distributors (like Leland). This happened at a company I worked for. Costco bought a large amount of our product from a distributor who was supposed to be exporting the products to Japan. Our company ended up going into Costco and buying out all the inventory to protect the relationships we had with all our official retailers.

    Too bad this happened to Sage, they are a good local company
    Davy, Jim Wallace and Kent Lufkin like this.