Here's a little more info directly from Tom Rosenbauer (I spoke with him last week about this topic). Tom said, "Ross and SA will continue to operate independently from Orvis." That is, All three brands will likely share SOME research and design ideas in a sort of R&D cross-pollination process, but all three brands will continue to be strong, independent brands. "Our expertise is in flyrods," Tom said, noting that the core of Orvis' fly lines have been provided by SA for quite some time -- that won't change. But Orvis and SA will continue to develop and offer their own lines (for Orvis, that means CONTINUING to design the outer coatings and weights/tapers for the SA-cores they use). Orvis Reels will also be independent from Ross reels and vice versa. There will be a new American-made CFO reel and since Orvis doesn't have their own reel manufacturing plant, the actual production will be contracted out as usual. Illustrating the independence of the brands in the acquistion, Ross will have to bid on the Orvis reel production job just like every other manufacturer! In short, Orvis isn't going to muck up Ross or SA and they aren't going to let Ross/SA muck up Orvis. They will work in harmony on some projects and frankly, in competition on others. (much like Farbanks' brands -- Sage, Redington, C&F and Rio -- do). Bottom line, this is GREAT news for fly fishers as it helps strengthen 2 quality brands that were owned by a massive international conglomerate. Those brands are now owned by a true fly fishing company that wants them to succeed not only for their own sake, but for the good of the fly fishing community. I'll publish a more detailed story on the purchase and other industry news in a few days. Stay tuned.