It's as if you think people bought it because they saw the name. "Oh snap, SKANDIT!,,....I gots to get me some of that". I'm guessing that most folks that use it knew/learned about the taper, tips, custom length, etc. before they bought. I know I didn't buy it because of the name. I can't understand why a name ruffles your feathers. You're right though, it is my money, and I was happy to exchange it for that product.