I personally love all the new stuff and it is what makes this country great namely Innovation. Is some of it marketing hype? Absolutely but nobody is forcing you to spend $800 on a new rod. The beauty is that as more high-end rods are developed there are more and much better low and mid range rods so everybody wins. These new rods are so much lighter than just a few years ago that i firmly believe progress is happening albeit as smaller increments than the days of the RPL, GLX and BIIX that were all game-changers in my opinion!