jesse i love your posts and i won't even try to compete with your wit, but that wasn't a very vigorous treatment of the problem this creates between sage and fly shops. i'm not even suggesting sage charges too much. from my perspective, there's a market that supports their product and their price point so more power to them. their market believes their product is that much better than the lower price points, so more power to the markets. what i get tired of is the endless sign waving for the specialty retailers, as if they were owed something by the market place and the consumer - they aren't. here are the players in this game: manufacturer fly shop costco (competition) slimy distributor not well vetted by sage (competition) consumer who amongst these players owes anything to the fly shop in business terms? the consumer? he has already paid for what he wanted so far. that's the transaction. done. how about the competition? ridiculous. that leaves sage, the one party with a real stake in and obligation to supporting the fly shop through loyalty, good faith, integrity, etc. and all i'm saying is, if i was the fly shop, i'd be looking at sage and wondering why they kept letting blocks of product slip into the hands of people they obviously do not know well enough to do business with reliably, while holding me to map in spite of this repeated phenomenon. if the fly shops deserve support, it's from sage. costco hasn't done something wrong. sage has released a product into the market place which, by the time it gets to costco, still has enough margin to make them money. comes with the territory when you are selling a premium product with, not REASONABLE, but GIGANTIC margins baked in. if people have the money and want to pay sage $800 for COGS of say $150-$200, why should anybody care?