I'm on my 4th rig that I've driven over 175k on, so I don't buy new cars/trucks very often. I just change the oil and filter every 5k and other stuff as needed. My current vehicle, a 2000 Outback, is the first one that I've done that recommended checkup every 30k. I'm paranoid about having an unreliable vehicle, and that's been my main reason for buying new ones. They'd probably last even longer if I was willing to accept the inconvenience of needing unexpected repairs.