Looks like one retailer's finally had enough of being undercut by Costco...

#16
That add by Leland is missleading and not accurate and just plain dishonest....Sage did not and has never sold to Costco. It was Costco intercepting a shipment due to someone else that probably did not have the money. Costco does it all the time with many different commodities and they are well known for it and have been sued several times for it. I also know for a fact that at times Sage has gone into Costco and actually bought all the rods themselves to get them off the shelves.
Lets not forget Sage is a very good company, makes great rods and does a lot for the flyfishing industry...

Keep in mind too that it is Costco policy that everything EVERYTHING is marked up 15% no matter what PERIOD this is confirmed by the corporate headquarters as my brother was gutsy enough to ask. The problem is not Costco it is the vendor selling the merchandise to Costco. Costco is just looking for the best deal, like all of us do.
 

Rick Sharp

Active Member
#17
I have to agree, don't patronize big companies for over priced manufactured rods, or big box stores that are clearly in it for the profit. Have a custom rod built to your specs by one of the independent experts such as Meiser, Anderson, Burkhiemer etc. same or less cost and built by a fisherman that actually uses the same rods, not a mass produced manufactured rod. Keeps the small shop owner in business and allows us someone to chat with and get expert advice from.

Sent from my GT-P7510 using Tapatalk 2
 

Alosa

Active Member
#18
Lets not forget Sage is a very good company, makes great rods and does a lot for the flyfishing industry...
I don't think anyone's debating that. I simply wanted to make the WFF populous aware of recent actions taken by a retailer in response to competition with Costco (regardless of the source of the rods - 3rd party or direct source), and mention that a deal on a new rod might be in your future. I can't afford it (even with 30% off), but perhaps someone here could benefit.
 

JesseC

Active Member
#19
I don't think anyone's debating that. I simply wanted to make the WFF populous aware of recent actions taken by a retailer in response to competition with Costco (regardless of the source of the rods - 3rd party or direct source), and mention that a deal on a new rod might be in your future. I can't afford it (even with 30% off), but perhaps someone here could benefit.

If anything - all this confirms is that Leland won't be seeing a dime from my wallet.

Too much time on the casting ponds instead of the rivers for those san francisco boys....
 

scottr

Active Member
#20
What Costco is doing is called grey market and it is a common practice in retail. The retailer (Costco in this case) buys a large amount of product from a diverter (typically an official retailer or distributor looking to turn the inventory quickly).

While not illegal it tends to piss of the official distributors (like Leland). This happened at a company I worked for. Costco bought a large amount of our product from a distributor who was supposed to be exporting the products to Japan. Our company ended up going into Costco and buying out all the inventory to protect the relationships we had with all our official retailers.

Too bad this happened to Sage, they are a good local company
 

JesseC

Active Member
#21
What sage ought to do is gather a 60 Washington guys to all go into Costco, buy a rod, and "accidentally" break a tip in the parking lot. I heard Costco has a great warranty program.
 
#22
Does Costco sell the entire line of Sage? If not, I cant imagine how this would have such a huge impact. I thought they were just selling a couple of thier lower end disounted rods. While this may sway some to buy that particular rod(s), I would think most people who wanted a quality rod would go to an established fly shop - not Costco.
 

Kent Lufkin

Remember when you could remember everything?
#23
I wonder why Leland didn't get an erection when Sage offered their previously-discontinued XP line through Cabela's?

The economy's been hard on a lot of folks, especially those connected with very discretionary recreational industries such as ours. Everybody's scrambling to make a buck, including Leland. Although it seems a bit to me like cutting off one's nose to spite their face, maybe they've got a better idea how to make money than by selling Sage products.

K
 

Porter

Active Member
#25
I wonder why Leland didn't get an erection when Sage offered their previously-discontinued XP line through Cabela's?

The economy's been hard on a lot of folks, especially those connected with very discretionary recreational industries such as ours. Everybody's scrambling to make a buck, including Leland. Although it seems a bit to me like cutting off one's nose to spite their face, maybe they've got a better idea how to make money than by selling Sage products.

K

If any one here has been following Leland they have been discounting sage rods. For many months they have been offering top line sage rods at 20% off. Now it is 30 percent. Not sure what is all going on but sometimes they act like the sierra nevada trading store with certain brands etc. Buy bulk and discount??? Not sure about the red truck stuff either....many mixed reviews, and hard to know what interests the reviewers have in many cases. Stick to what is known....G.Loomis GLX, Sage XP, and etc.
 

Chris Bellows

Your Preferred WFF Poster
#26
I wonder why Leland didn't get an erection when Sage offered their previously-discontinued XP line through Cabela's?

The economy's been hard on a lot of folks, especially those connected with very discretionary recreational industries such as ours. Everybody's scrambling to make a buck, including Leland. Although it seems a bit to me like cutting off one's nose to spite their face, maybe they've got a better idea how to make money than by selling Sage products.

K
bingo, and i have to laugh that they will continue (possibly) to do business with the company that owns sage by selling rio and redington.

if i was farbank and saw this bullshit, i would pull rio and redington from leland.
 

Kent Lufkin

Remember when you could remember everything?
#27
if i was farbank and saw this bullshit, i would pull rio and redington from leland.
The economy has likely been just as hard on Far Bank as anybody else. Pulling Rio and Redington from Leland makes no better sense than Leland dumping Sage. Talk about cutting off one's nose . . . On the other hand, stranger shit has happened.

K
 
#28
bingo, and i have to laugh that they will continue (possibly) to do business with the company that owns sage by selling rio and redington.

if i was farbank and saw this bullshit, i would pull rio and redington from leland.

Exactly.

I thought they were wacko when they put out their line of hardy marquis look-a-like reels and originally advertised them as "$199.00...compare to $399.00"
 

Kcahill

Active Member
#29
The economy has likely been just as hard on Far Bank as anybody else. Pulling Rio and Redington from Leland makes no better sense than Leland dumping Sage. Talk about cutting off one's nose . . . On the other hand, stranger shit has happened.

K
Leland is kind of in a strange place though as far as distributors go, they are not as big as a cabelas or bass pro shop that probably move quite a bit of Far Bank stuff. Yet they are more than just a fly shop in that they have their own labeled stuff that they probably push quite hard and make a larger margin on.

I am not sure how much losing them will hurt Sage, most people that fish Sage\Rio are likely going to get it elsewhere other than switch just because Leland said so. Then again in a niche market you never know where loyalties lie until it is to late :confused:
 
#30
I have no idea whether or not there's anything to this, but I heard (forget where) that Sage has developed a new type of carbonized metal plasma tri-directionalized graphene rod they're going to call their Red Rig line. Look for it late August 2014.