nothing just "happens" in markets. manufacturers competed their way into the market that they have. some people are talking like consumers just aren't fair. consumers expect what's marketed to them, and what is marketed constantly is this basic message: "buy our product instead of our competitor's because we have added value that our competitor hasn't added, without adding cost to the consumer". translate: something for nothing. it's a mess undoubtedly, but seeing it developing didn't keep any of the manufacturers being discussed from jumping into the market and conforming to the competitive environment of the market, did it?