How's your Fly Shop doing?

Discussion in 'Fly Fishing Forum' started by Steelie Mike, Nov 18, 2009.

  1. NomDeTrout

    NomDeTrout Fly Guy Eat Pie

    Joined:
    Nov 11, 2009
    Messages:
    460
    Likes Received:
    0
    Location:
    Seattle,WA
    How's you Fly Shop doing?

    Exactly, its the people who haven't made up their minds that are difficult to market to.

    Leland, believe it or not, I asked those same words to you a few months ago :)
    Bought my first flybox along with a number of flies.
     
  2. Kent Lufkin

    Kent Lufkin Remember when you could remember everything?

    Joined:
    Apr 7, 2004
    Messages:
    7,183
    Likes Received:
    1,295
    Location:
    Not sure
    How's you Fly Shop doing?

    Reaching out to prospective newcomers is what effective marketing is all about and demonstrates a positive, proactive management approach. However, it doesn't change the reality that many fly shops have already closed and a good many of those that remain open appear to be at risk of closing soon, if the state of their current inventory is any indication.

    Orvis is in the enviable position of being well capitalized, well managed and produces many of its own products, meaning it is able to adjust pricing on an as-needed basis instead of only when its suppliers allow it. Natural selection suggests Orvis will continue to be a major player in our sport long after the current economic conditions have passed.

    I'm not so sure that some of Orvis' competitors will be able to avoid extinction, even those who seemed healthy and robust just a year or two ago.

    K
     
  3. Olive bugger

    Olive bugger Active Member

    Joined:
    Oct 25, 2009
    Messages:
    3,163
    Likes Received:
    691
    Location:
    Woodinville, WA
    How's you Fly Shop doing?

    Well, I am sure nobody is interested in an old man's opinion, but I am going to throw mine in anyway.

    I started flyfishing when you could get a rod, reel and line for less than fifty dollars.
    Granted, to a lot of folks, fifty dollars was a lot of money for a hobby then. They were not top of the line or big name items but they got you on the water and they caught fish. Isn't this what it is all about?

    About 1970, Visa Card came out with a national advertising slot of a guy with a high end bamboo rod, top of the line reel and fancy colored fly line attached to a bright fly. They sold it as not being able to buy this outfit with anything but a Visa card.

    After that commercial, I noticed that I was seeing a lot of fellows show up on the river with very expensive gear. Advertising will do that and that is good. But in this day of $500.00+ reel, and rods that run more, hundred dollar fly lines and three hundred dollar waders, something has to give.

    They don't seem to be making any more fishing holes, at least not here in Washington.
    All these things add up to tough times in the fly shops. I wish I had the answer, but alas I do not.
     
  4. miyawaki

    miyawaki Active Member

    Joined:
    Nov 29, 2002
    Messages:
    3,437
    Likes Received:
    1,432
    Location:
    Kent, Washington, USA.
    How's you Fly Shop doing?


    That's precisely why the fly fishing fair in Monroe works.

    Leland.
     
  5. Be Jofus G

    Be Jofus G Banned or Parked

    Joined:
    Jan 22, 2007
    Messages:
    2,051
    Likes Received:
    53
    Location:
    Washington
    How's you Fly Shop doing?

    First time I walked into an orvis shop my thought was "I want to get back into flyfishing, holy shit I need a better paying job!" :rofl: Glad I did. It sort of motivated me to get off my ass and start working harder.

    Like any business, the weak shops who do not innovate will go under. I thought Orvis' attention to the wives and sisters of fishermen gap was freaking brilliant. Mom and Pop shops better get really good at finding ways to get inexpensive high quality gear to suppliment the killer high end stuff they sell. There are a couple shops who do this well that I've been to. It's definatly not the majority. Streching the marketing dollar is key as well.
     
  6. BFK

    BFK Member

    Joined:
    Dec 5, 2006
    Messages:
    332
    Likes Received:
    0
    Location:
    North Sound, Wash.
    How's you Fly Shop doing?

    That may well be the case regionally but not so nationally. Just look at the problems AFTA and the Denver show have had--and look at the statistics for the sport. You have newbies coming in, but you have the old-guard and wannabes moving out.


    "The important marketing lesson to come out of this is that we shops are looking to increase the size of the market by bringing new people into the sport and not simply trading our existing customers (you guys) back and forth."

    You're right--the key here is to get new folks into the sport, but how will that be accomplished? It would be a good idea to find what the roadblocks are that keep folks out.
     
  7. stewart dee

    stewart dee Guest

    How's you Fly Shop doing?

    I think my shop should employee a hot girl, sell more made in the U.S. stuff and have a scotch bar.
     
  8. Bob Jones

    Bob Jones Still truckless now farther away

    Joined:
    Feb 23, 2009
    Messages:
    1,693
    Likes Received:
    2
    Location:
    Last seen in Portland Or. via Tacoma,Puyallup, Wa.
    How's you Fly Shop doing?

    Leland and others too, the Monroe show is what I'm looking forward too this year the only other time I've gone to a fly fishing show it just discouraged me. I spent nothing as it seemed there wasn't any way I could keep enjoying my sport without being much better off. My first fly rod was a montegue, that and the reel cost Dad about $10 and we fished the back country of Yosemite once or twice a year. I have the rod but gave the reel to a grand son about ten years ago so he could get started fly fishing. Seeing that some of the shops are giving free casting help and trying out outfits also should help with the new customers and some of us old timers too. Bob
     
  9. Rick Todd

    Rick Todd Active Member

    Joined:
    Feb 13, 2009
    Messages:
    1,915
    Likes Received:
    334
    Location:
    Ferndale/Winthrop
    How's you Fly Shop doing?

     
  10. Bob Jones

    Bob Jones Still truckless now farther away

    Joined:
    Feb 23, 2009
    Messages:
    1,693
    Likes Received:
    2
    Location:
    Last seen in Portland Or. via Tacoma,Puyallup, Wa.
    How's you Fly Shop doing?

    If she doesn' know anything about flyfishing thats a very limited help. Made in the U.S.A. just would make the prices go up higher in most cases and we see enough drunks out on the rivers as it is, we don't want them driving in town too. Bob
     
  11. Rick Todd

    Rick Todd Active Member

    Joined:
    Feb 13, 2009
    Messages:
    1,915
    Likes Received:
    334
    Location:
    Ferndale/Winthrop
    How's you Fly Shop doing?

    Before H&H closed they had a very hot girl (Kate) who sold fly gear like you have never seen! (The fact that she was a hell of a fisher and always remembered your name didn't hurt) She is now guided in Alaska and still doing well in the fly fishing game. Rick
     
  12. Tyler Sadowski

    Tyler Sadowski Active Member

    Joined:
    Oct 15, 2007
    Messages:
    486
    Likes Received:
    35
    Location:
    Kirkland, wa
    How's you Fly Shop doing?

    I do a pretty good job of supporting creekside in issaquah. They treat me very well and in return they get all my business. I hope they dont have to close their doors. Keep my fingers crossed I guess. This economy sucks right now. It's pretty sad to see local shops close their doors because they cant compete with the big boys. Nothing can replace the personal relationship you get when you have been going to the same store for years. Brett if you read this keep up the good work.
     
  13. Jonathan Walkenberg

    Jonathan Walkenberg Member

    Joined:
    May 27, 2009
    Messages:
    155
    Likes Received:
    0
    Location:
    renton, wa
    How's you Fly Shop doing?

    there is very little reason to go into most fly shops anymore. I find that most of the owners do not know how to treat customers well and that they want to charge more for less service. I havent been in a local fly shop in over a year and dont see myself going anytime soon. When i get the chance I do go see the guys at PSFC but thats because i like them personally and they are good guys.
     
  14. Flyborg

    Flyborg Active Member

    Joined:
    Mar 17, 2006
    Messages:
    2,468
    Likes Received:
    815
    Location:
    Kalama, WA
    How's you Fly Shop doing?

    Lifetime warranties are dumb, and yes I blame Orvis for starting it (sorry Leland). The lifetime warranty has done a lot to hurt fly shops, yet they're the first ones to insist on it, and at this point no one (manufacturer, shop or consumer) in the distribution chain is willing to settle for less.

    As Kent pointed out, the price fixing in the industry takes away one of the key tools of inventory management. Once again, fly shop owners are insistent that the MSRP is there to help them, and yet the box stores can ignore it without repercussions, basically invalidating the entire point of having it. There is no "protection" in price fixing, and in the end it's counterproductive to both the shop and the consumer.

    This also underscores one of the primary issues in the industry; people don't open fly shops to make money. They do it because they like fly fishing, and they'd like to make a living from it. There's a key difference. As such, Fly Shop owners aren't always the most business minded of individuals. In the long run, the shops that succeed are the ones who are able to overcome this. You'd be amazed how many shop owners have never even heard of the concept of "inventory turns".

    The "image" that fly fishing is expensive doesn't help, and any gear guy who's really into fishing spends as much if not more on general tackle.

    What the Seattle area shops are doing is exactly what needs to happen to make the industry better--they're banding together to increase their customer base. From there, they should be banding together to let the manufacturers know what they want in order to allow them to better do business. Currently there's no central voice for shops. AFFTA is a mish-mash of the general distribution chain, and quite frankly, the shops get little representation.
     
  15. Rory McMahon

    Rory McMahon Active Member

    Joined:
    Jun 26, 2005
    Messages:
    1,615
    Likes Received:
    3
    Location:
    lynnwood
    Home Page:
    How's you Fly Shop doing?

    Were in a recession, its inevitable. People just don't have the money to spend at fly shops. I really don't think the issue is buying stuff from fly shops as opposed to online or at cabelas, its just that we don't have the money to buy stuff from anywhere. We'll eventually be on the upside though, stock markets are showing improvement (not today though, there wayy down), the unemployment rate is being stubborn but it is bound to go down eventually. Then the carrying capacity will go up. It is sad to see fly shops go out of business, but soon there will opportunities to open up fly shops again. You never know, maybe your thinking about how you wish your local fly shop didn't go out of business, but maybe this is gonna be your chance to own your own fly shop like you always have kinda wanted