Looks like one retailer's finally had enough of being undercut by Costco...

Discussion in 'Fly Fishing Forum' started by Alosa, Aug 6, 2013.

  1. Alosa

    Alosa Active Member

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    Got an email from Leland Fly Fishing Outfitters in San Francisco that they are liquidating all their Sage rods and will no longer do business with the company b/c they can't compete with Costco. I'm not trying to open up a debate here (it's already been discussed at length several times over), but if want 30% off a new Sage ONE I suggest you get on it:

    www.lelandfly.com/On-Sale/
     
  2. Jake Dixon

    Jake Dixon Member

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    Just got the same email, pictured below. Leland_Patagonia_Eblast_copy_2_11.2.jpg
     
  3. Kcahill

    Kcahill Active Member

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    Though I am not surprised this happened I am kind of surprised how Leland is putting it out there. They are basically shitting on the Sage name and burning that bridge. I cant imagine it will endear them to any other rod manufacturers either.
     
  4. _WW_

    _WW_ Fishes with Wolves

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    Sometimes you have to dump a little tea into the harbor.
     
  5. GAT

    GAT Dumbfounded

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    I thought it was established that a third party mislead Sage as to their intent when purchasing the rods from Sage and sold them "under the table" to Costco?

    Was that Sage just blowing smoke? If so, the fly shop owner has a point.
     
  6. JesseC

    JesseC Active Member

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    I heard Leland as a whole is going out of business. Sounds like it could be a drowning rat biting as it sinks.
     
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  7. Steffan Brown

    Steffan Brown ...

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    Leland must not need them as much as they think Sage needs Leland, or is it the other way around?
     
  8. Alosa

    Alosa Active Member

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    Maybe this is an opportunity for Leland to focus on promoting its own brand (Red Truck)?
     
  9. GAT

    GAT Dumbfounded

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    They named their rods "Red Truck"? Well, that is just unacceptable. I wouldn't buy one purely because of the dumb name.
    Sounds like something Walmart would sell :)
     
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  10. Bestbuilder

    Bestbuilder Member

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    GAT, I had the same thought about the "Red Truck" name and I've owned 4 red trucks. Great color for a truck but not the best name for a quality fly rod.
     
  11. Matthew LeBret

    Matthew LeBret Active Member

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    I'm glad to see them doing this, really I am surprised that it has taken this long for a seller to drop them and make it public.
     
  12. plarsen111

    plarsen111 Member

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    Not trying to open another debate, but there are a lot of fly rods out there that are almost as good as Sage, but cost way less. Like my Ross rods. I don't think they are burning a bridge as much as building other bridges to other manufacturers.
     
  13. gabe0430

    gabe0430 Banned or Parked

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    That add by Leland is missleading and not accurate and just plain dishonest....Sage did not and has never sold to Costco. It was Costco intercepting a shipment due to someone else that probably did not have the money. Costco does it all the time with many different commodities and they are well known for it and have been sued several times for it. I also know for a fact that at times Sage has gone into Costco and actually bought all the rods themselves to get them off the shelves.
    Lets not forget Sage is a very good company, makes great rods and does a lot for the flyfishing industry...
     
  14. JesseC

    JesseC Active Member

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    Keep piling on the hate.... for a Washington company..... on a Washington fly fishing board.

    They've apologized profusely for losing track of inventory to Costco. Costco has a long history of working with seedy suppliers to get their hands on products they're not given permission to sell.

    Sage is a great local company that is an undeniable leader in fly rod technology for decades. Leland can do whatever they want, but this is stupid business move.
     
  15. Kcahill

    Kcahill Active Member

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    I dont know about that, if one of my distributors blew up on and publicly outed another vendor I would probably dump them first chance I had or not renew their contract when it was up.