Discussion in 'Fly Fishing Forum' started by rockthief, May 1, 2013.
Your analysis far exceeds mine.... I'll go with what you said
3M has been producing the Orvis lines for a number of years now. Orvis has their own proprierary resin process for rods that began with the Zero G. Orvis has very deep pockets.
Ross is dead to me because they discontinued the Gunnison reel.
Maybe orvis well make good reels now. I have a mid arbor one and dropped it seating down. It bent so bad I can't get it back on. Not impressed a 300 dollar reel shouldn't bend like that. I don't think I'll be buying more reels from orvis. Plus there made in china what the heck.
Correction: SA USED to be in nearly every non-Orvis shop in the US
I see this as a big win for Fairbank and Airflo.
Oftentimes when you have a conglomerate like 3M (a company that has multiple unrelated business practices) they divest their under performers to other companies who may be able to do a better job running it (from the other angle: companies like Orvis can target such business' to purchase if they think they can extract more value from it).
Its a win-win for both sides in most cases. Orvis has obviously had success in the FF industry, so it makes sense for their owners/senior management to see SA/Ross and believe they can extract more value out of the brand than 3M was able to. Overall, it will most likely be a good thing for Orvis AND the SA brand (its doubtful they would kill the SA brand and re-brand all their products as 'Orvis').
tldr: This should be seen as a good thing for both parties
Nobody makes reels to survive drops on surfaces other than water.
You mean Farbank (Sage, Redington, Rio) and Airflo? I'm not sure about that. Since you mention Farbank, this Orvis-SA combination just creates a second large-scale entity that could compete with Farbank. I don't see why indy retailers would kick out SA products either.
Not sure why you'd include AIrflo in this group. They just have Airflo lines and Echo rods...or do they have more than that? I guess I am not that familiar with them.
What a crazy hypothosis. 3M is $30 BILLION dollar company. The entire fly fishing industry is smaller than the model railroading industry. 3M (Minnesota Mining and Manufacturing) held onto a fishing business for all these years as a cultural touchstone to their Minnesota roots IMHO, and that type of thinking just isn't relevant in the global economy. I would bet the whole deal was less than $20M, worth a few minutes of 3M's annual revenue. Undoubtedly running the fishing biz just became more hassle than it was worth. Glad it found a home in Orvis. And fantastic to see Bruce Richards back.
I'm a little worried. Will SA still be SA, I love there lines and hate orvis line's. How will we know.
Actually, 3M is a $72 billion company: http://selectdl.smartmoney.com/quote/MMM/
SA makes some good lines, but are the orvis lines you tried really that bad to where you hate them? I have a couple of orvis lines and I find them solid and serviceable, as I do with some of the SA and Rio lines. I haven't discovered a great Orvis line yet, but then I don't usually target them when purchasing a new line. Maybe if I bought as many Orvis lines as I have with Rio and SA I might discover some of their lines are really great. I don't know, SA makes Orvis's lines now according to Leland above....seems to be in good hands, see what happens.
Funny... Because Orvis' lines are made by SA.
Yes, but they are different colors...
Aluminum will bend whether it costs $100 or $700. They're not made to drop, no matter how expensive they are.