iagree Take away 1, 10, 15, 100, 1,000 buyers in WA and watch the suppliers move elsewhere in this country, or Europe, or Asia, etc. There will always be a market for these fish. The only way Steelhead will stop being sold as a food item is if it becomes economically viable for these fisherman to conserve them, through guiding, whatever. Until then, unless their hand is forced they will continue to sell them if there is a demand and it is legal. I'm sorry, I'm as conservation minded as the next person but let's be realistic here. Seems like most of you are barking up the wrong tree. A lot of folks like to post how you went the Pike's or Haggans, but arguing with some 22 year old manager gets nothing done except make you feel better about yourself. You get a few pats on the back on this board and maybe get one store (but probably not) to stop selling these fish. Great, there are probably 10,000 buyers that will take them instead. I am realistic enough to say I don't know what the answer is (somehow making suppliers "see the light"?) but I know that berating a fishmonger in some small town in WA is going to do nothing to help wild steelhead. It will probably make you sleep better at night but don't fool yourself.... I have an idea...how about getting "wild caught WA steelhead" listed on those annual lists of "good/bad" seafood to eat. Alot of you are more educated on this subject than I. How about starting some type of letter writing campaign to get this done. Those lists are actually read buy alot of folks, and taken into consideration countrywide (how many people have stopped eating farmed atlantic salmon?). Something to consider....at least to get the word out in this country.