the other side of the equation is that the manufacturers have created some of this by selling to the big box outlets. it used to be that premium fly fishing products and brands were only found at shops. now the big names are in cabelas, bass pro, and other large outlets. with the internet, sales tax becomes an issue for many local shops. i do not know, but it seems that covering the tax for the customer is not discounting the MSRP as the customer did pay the MSRP. i'm not sure but there should be some allowable sales tax wiggle room to allow for shops to compete with the huge number of out of state online shops now available. shops that survive and thrive are gracious with those who try on stuff and buy online. those people can be turned into customers but not by treating them badly but giving them great service regardless. they may not always become good customers but the other side of the online world is that negative feelings towards shops can linger much longer and are harder to erase.