You can't have it both ways!

Discussion in 'Fly Fishing Forum' started by Bob Triggs, Jun 6, 2012.

  1. KerryS

    KerryS Ignored Member

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    Video killed the radio star.

    I remember when Skagit Anglers was still open. It was far more than a fly shop. It was a meeting place for fishermen. If it weren't for the shop and the people that frequented it my steelhead fly fishing learning curve would have been one steep road. Ideas were exchanged, fishing reports were given, casting help, tying help. Trips were planned. A lot of the creativity that went into the Skagit style lines and cast was done while standing around the shop talking about fishing. I remember many evenings working on line lengths and weights for new 2 handers coming out. New flies, the first Intruder I saw was one Ed brought into Skagit Anglers one afternoon years ago. Kim closed the place for two reasons; first I think he was tired of running the place and second he felt he couldn't compete with the internet.

    Like others have said, if you have a local shop, support it. You will not know how much of a resource you have until it is gone.
     
  2. Gary Thompson

    Gary Thompson dirty dog

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    We used to have a fly shop here in Wenatchee, but no more.
    Reason is not for the lack of flyfishers, it was for the lack of fly fishing opportunities.
    All of the closed water here in the local area.
    Now I like to think of myself as my own fly shop.
    By searching the web I have found the best deals on rods, reels, lines, leaders, tippets, fly tying materials, clothing, boots, etc.
    If I want to find out how the fishing is at some location or what flies have been working, I just ask my friends right here on WFF
    I don't have to spend gas money driving to and from, and the only fly shop I drive by when coming and going from fishing is almost always closed.
    I won't darken the door of the big box sporting goods stores, or there web sites, hell I don't darken the doors of any big box stores, Walmart, Costco, Kmart, etc.
    I do all my shopping on line, except for food and TP.
     
  3. PETI

    PETI Member

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    Character is something that’s probably missing from your shelves, everyone’s for that matter judging by the lack of it.
    Problem is it’s too expensive for most, evidenced by many of the responses to your legitimate gripe.
    I feel your pain.
     
  4. deansie

    deansie Active Member

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    Spot on...you think other retailers in different industries are going to market the same way they did 10 years ago, nope. TImes change and the retailer has to be willing to change with them or be left behind.
     
  5. BRsnow

    BRsnow Member

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    Trying to guilt people into buying from you is not character. Character is stepping up to the challenge of competition and succeeding. BR
     
  6. jason.allen

    jason.allen Member

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    I think that if you are going to charge me $3 for a fly that I can get online for $1 I should at least get some good info on the river. A lot of times I get "I've never fished it" or completely wrong information about a river. If someone bought a pair of boots online to save on sales tax, they probably aren't your target customer. I buy things that I can wait for and standard basic flies online. Yesterday I bought a pair of Simms waders at outdoor emporium and realized they are the same price at my local fly shop so I am taking them back and buying them from the shop.
     
  7. jason.allen

    jason.allen Member

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    I think that if you are going to charge me $3 for a fly that I can get online for $1 I should at least get some good info on the river. A lot of times I get "I've never fished it" or completely wrong information about a river. If someone bought a pair of boots online to save on sales tax, they probably aren't your target customer. I buy things that I can wait for and standard basic flies online. Yesterday I bought a pair of Simms waders at outdoor emporium and realized they are the same price at my local fly shop so I am taking them back and buying them from the shop.
     
  8. Brian White

    Brian White Recovering Bugmeister

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    What is being described in this thread sounds like a phenomenon in retail we call "showrooming" - effectively, brick and mortar retailers across a number of categories are becoming showrooms rather than selling points. It is a major and very real concern for a broad spectrum of retailers.

    In the showroom model, the customer finds, looks at, touches and feels a product - typically at least a somewhat commoditized product. A fly rod. Wading boots. The customer makes the decision to purchase, but then proceeds to execute the purchase at the lowest cost channel they can find - often via a direct sales (online) channel. Sometimes a low cost brick and mortar retailer in another state with no sales tax. Those low cost channels typically have good return policies and attractive tax rates.

    Surviving and thriving in those environments requires retailers to rethink their strategies and tactics and is not easy. It is especially tough for retailers who are not "private brands" but rather are independents carrying manufacturers' brands. Surviving and thriving in this new economy is easier for, say, American Girl than for a Circuit City - for a number of reasons.

    Exclusivity. Finding new customers through marketing and retaining customers through marketing. Finding (and potentially employing) "tastemakers" who can drive people to the stores. Incentivizing the sales team. List of tactics goes on, and you have to pick the right tactics and execute them effectively these days because things are so much more competitive.

    I like to people watch and I think that Orvis Bellevue has a great resource in Leland, for example. A lot of sales volume runs through that store because of Leland. Sure they probably lose some sales to orvis.com or other channels for non-Orvis product, but they do a lot of smart things over there to bring in people in an "experiential" way (another retail term). Make no mistake, though - Orvis is more than getting its money's worth with Leland :)

    Must get back to my other tasks at hand (working for a retailer). Retail ponderings done for now. I love fishing, so wish success on all the good people in the fishing value chain!
     
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  9. dflett68

    dflett68 Active Member

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    to me what you described is a club, not a shop. all the internet has done is expose inefficiencies and weaknesses in small businesses. those who can adapt and find new ways to compete will survive. if you want to have a business that behaves like a club but generates profit like a healthy business, you're going to have to make your own rules and find a way to make a profit doing something that is traditionally not profitable. i'm sure it can be done, but it would have to be done very intentionally and with a plan. just having a club where there's also a bunch of stuff available for sale at uncompetitive prices is never going to work.

    btw, what you quoted is just a lyric. the person who wrote it is still getting a royalty check every six months from BMI or ASCAP for radio airplay. the radio still drives the vast majority of performance royalties earned by songwriters. the radio star is alive and well.
     
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  10. sportsman

    sportsman Active Member

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    Your second sentence qualifies as the dumbest quote of the year, but the year is fairly young. The people that do that[ONLINE SHOPPERS] have already decided where they are going to buy and have no shame in taking advantage of the shop owners. Go fishing..it should cure what's ailing you...maybe.
     
  11. BRsnow

    BRsnow Member

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    If you were correct I would not be successful. Thankfully you are the one projecting dumbness. BR
     
  12. Evan Burck

    Evan Burck Fudge Dragon

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  13. BRsnow

    BRsnow Member

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    If a person has a consumer in their shop and they let the consumer use them and leave to buy on line they have no idea how sales works. The biggest battle is getting people into your shop, the second biggest is not screwing up, seems people have an issue with the latter. LOL. BR
     
  14. BRsnow

    BRsnow Member

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    I am probably glad the image does not load on the computer I am using, I can only assume with your wit, it is really funny. BR
     
  15. 5shot

    5shot Member

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    What do you do?
     
  16. BRsnow

    BRsnow Member

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    Finance, MBA with specializations is sustainability/entrepreneurship, BR