It's a nice fly that I found in a copy of Fly Fusion and decided to give it a try. Steven is my brother, by the way, and that's my vice! Anyway... to answer your question, I've had most success either casting it or trolling on a intermediate full sink.
Well, on most wet flies and woolly buggers, typically the hackle is palmered so that it flows backwards, towards the bend of the hook. However, there is no hard fast rule in tying that says it has to be like that. In fact, there are several wet patterns like the Carlton General and the Short Hackle, Shatooby, that have the hackle palmered dry fly style towards the head, and they work equally as well. I would guess that if you fished two buggers, tied identically with the exception of the way the hackle was palmered, they'd catch fish equally as well. The fly looks like a very good creation that would take trout in most conditions. The hair spinning/trimming is a little rough, but sometimes those are the flies that work better than the ones with a perfectly spun head. Nice tie.
In my opinion, it doesn't matter what way the hackle is palmered on a wooly bugger. In fact, the hackle is probably the least important part of this fly. This picture is from a while ago when I started tying, I have since become a little better at spinning deer hair.