thanks for your honesty. The cost to make this item is not cheap, thus I have to price it that high. I really wanted to get it around $150, but it's all about the ballance between cost and how cool/quality it is. So you never know. The only way to get a sign of this quality for near $150 is if rather then being hand done here in the US, I'd have to have them done overseas by the bulk, and that's just not the market I'm shooting for.
You are absolutely right. Custom artwork is not cheap. Some people balk when I tell them the 3-5 hours of pyrography work is going to run about $150 including materials and construction time for a fly wallet.