It's a very natural conflict between those who fish public areas for personal recreation versus those who attempt to commercialize it (guides, shops, etc) for a low profit margin. Just look at what happened on the Methow River during steelhead season....Following a couple of big runs the guides popped up like mushrooms. Nobody should be surprised when there is a backlash against this type of promotion. I'd give the Orvis float plane thing a year or two before it vanishes due to lack of $$ or client interest.
Generally, it's the novice saltwater anglers who push to have beach identities listed on public websites, because they have no clue or are just too lazy to do any of their own research. This type of angler doesn't last very long on the beach anyway. Maybe a season or two before they go back to the lake or stream with its more predictable trout fishing. Saltwater beach fly fishing is hard work and definitely not for the lethargic or those who don't put in a lot of time. What beginners don't yet understand is that this type of fishing is a very complicated combination of place, time, tide, current, weather, ecology, geology, light, presentation, wildlife, speed, gear, tactics.
Unfortunately, conflicts on the Saltwater Forum have discouraged some very good anglers from contributing anymore. I enjoy reading fishing reports and seeing some fish photos, and miss the contributions of certain very experienced members. This is a great place to learn (beginner, intermediate, advanced). New folks should read the Saltwater Forum from 2003 through 2014 then go fish the salt to understand what they read. I doubt they will have many questions remaining after one season under their belt. Beach location is only about 20% of what you really need to know, and you will only get that by fishing with a board member or via PMs. Thoroughly reading good saltwater fishing reports provide the another 30% of what you need to know. The other 50% comes from you going out and fishing, learning, struggling, and hopefully succeeding.