Puget sound fly company is a pretty cool spot. When ever I go in there they are very helpful and not pushy. They will show you how to tie a fly, and encourage you to take a rod out back if you have questions for a quick test. And they fish! I know it will be hard to find time the first year, but you gotta get out and fish. Puget Sound Fly and Auburn Sports and Marine know local fishing. So I go there to hear what rivers are hot and what to use. They always pull a couple dollars out of my pocket because they spend time with me giving me the in's and out's. A report board is always neccesary. Have a web site so people can find you. That is the only way i found puget sound fly company. The coolest sporting goods stores I have been in have old wood floors, and pictures of local fish and game. I would love to have a log cabin looking store. If you can offer a demo program. Most people will pay $20 or so to demo a couple rods if it will go toward their future purchase. Have a variety, don't get loked into just a 1 or 2 brands. Finally, have fun, you are starting a busniess that millions dream about (like me).