“Purple has a futuristic, exploratory aspect to it,” Eiseman said. “Purple allows us to play with the possibilities. We don’t know where we are going. But at least we are trying.”
“From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come,” says Leatrice Eiseman, executive director of Pantone’s color consulting division.
The color, Eisman said, signifies that we are getting “a little braver and bolder.”
Go Huskies. 2017 Apple cup winners (I won't rub it in with the score).
Our colors tell a story of tradition, distinction and unmatched spirit.
Purple evokes passionate pride. It’s the color that stands out as most quintessentially to our University and is therefore the dominant color in our communications. Gold symbolizes excellence. It’s a sophisticated hue that speaks to our extraordinary standards and immense quality. And when you combine the two? That’s the UW.