Buy direct on their website, and check the box to get prices WITHOUT the EU VAT tax. The reel is beautiful in its simple elegance. I can't wait to try mine. I love fighting a saltwater fish by palming only, in the traditional style.Thanks for the recommendation, Uncle Stu! I’m very intrigued by your description of the Danielsson. Where would you recommend buying from? Directly from Sweden? Is that where I’d find the $228 deal? Thanks again for your help!