Backcountry.com a year ago filed for trademarks protecting the word “backcountry” for all sorts of outdoor gear as the online retailer launched its first-ever branded jackets, skis and apparel. Now the e-commerce behemoth is suing small business owners who have trademarked the word...
Trademarks do have to be protected to prevents losing them.
But in this case "Backcountry" is a single generic term, a common place. A place meant to be untrammled, wild and free for any to enjoy.
There's nothing catchy or original about the name.
I see this as a bit of a corporate flex to affect competition. They've definitely lost my business and I'm sure I'm not the only.
So what do you think? Just another day of biz or corporate thugging?