The online retailer has filed dozens of lawsuits against makers of skis and pants -- and even Backcountry Babes, an avalanche safety coursecoloradosun.com
Trademarks do have to be protected to prevents losing them.
But in this case "Backcountry" is a single generic term, a common place. A place meant to be untrammled, wild and free for any to enjoy.
There's nothing catchy or original about the name.
I see this as a bit of a corporate flex to affect competition. They've definitely lost my business and I'm sure I'm not the only.
So what do you think? Just another day of biz or corporate thugging?
Thanks for sharing the story.