just realized what's bugging me about the "S" - it's the seattle times S.
The anchor is the space needle. I thought it was just the top of the anchor.Kraken wasn't my #1 choice, I thought Sockeyes would have been a better name. I didn't like the pirates of the carribean connection and the existing trendy rum brand. But Kraken isn't terrible. Plus, it avoids the "Vancouver Canucks Orca eats Seattle Sockeyes" issue. A Kraken can hold it's own against the giant dophin.
S logo is okay, tiny bit cheesy, but not awful. Colors are good. That secondary anchor logo with the space needle is awesome. I want that on a hat.
Having that red in there is a nice departure from standard sounders/hawks/mariners/canucks blue style. Glad they stayed away from green as an accent for the same reason.
Honestly, the S logo grows on me a bit the more I see it. Especially on the jersey, where it looks better than just standalone to my eye. And I did hear that it was a throwback to the Metropolitians logo, which is a nice bit of historical connection for the team.
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After the last few weeks I was thinking they would come up with something more unique to Seattle such as:Damn I really don't like that name. I was sure they would go with my suggestion and I have seen it in the paper often
My name: Seattle Lawless