I am curious how fly fishing folks feel about their custom built rods, especially those built on CTS or NFC blanks. It seems to me that performance wise many of those custom builds are on par or even superior to the highly rated and reviewed factory offerings from Sage, Scott and other big names in the industry. Many customs also feature the best components money can buy and excellent workmanship. The warranty on the best blank brands is great as well. Yet, judging from the classifieds on this site, the price difference between the factory rods and their comparable custom made cousins is not even close. While the trendy Sages and Scotts sell for close to a grand, the best customs can barely touch $300 or so, even if they sell at all. So, why is that? Do people care more about the name on their sticks? Or, not many even know how good a custom can be? What are your thoughts?