During the 2012 chum run I took my cheapo Redington 8 wt. ($99) to fish for chum on a Puget Sound creek. After a dozen or so hook ups, I taco'd my rod on a hook set of a beast of a fish. I probably shouldn't have been fishing for chum with an 8 wt, however it hadn't been a problem for me before. My friend who I was fishing with that day offered to take it to Sage since he lives on Bainbridge Island, less than a mile from their home base, and explain the situation. On the spot they replaced it with the brand new 2013 model, case and all. Just some random dude coming into their business with a broken Sage product that belonged to his friend. No receipt, no warranty information. Easy as pie. If that isn't amazing customer service, I don't know what is.