As I wrote a month ago when WDFW was first looking for input on earlier versions of these designs, their intended use is in a yet-to-be-introduced campaign called Fish Washington. It's meant to encourage so-called 'lapsed' anglers whose fishing licenses have expired to buy new ones. WDFW has increased the size of their 'catchable' plants from 6-7" to 11-12" in an effort to improve angler satisfaction. Since license fees represent the bulk of the department's income, persuading more people to buy licenses means more revenue. The campaign will use no-cost/low-cost public service announcements and social media featuring these logos to spread the message.