Thank you for the additional info, sounds like a nice rod and I look forward to giving it a go.
The parking lot can mean different things for different rods. For instance, lets look at the now discontinued bllx. In the lot, the rods seems light and flimsy indicating that it cant handle wind, big flies, weight, or wind resistance. On the water though, I have found it to be able to handle anything a rod in its line weight should as far as heavy stuff. The roll castability is what really sets the rod apart, and that simply cant be replicated unless you are on the water. Even with leader knot/tag ends systems, its is tough to replicate. The light weight stuff on the 7 weight is handled about like a 4 weight, which I cant find another rod that has this spectrum.
After fitting hundreds of rods to anglers of all levels, from $100 offerings to $2500 bamboo, I know the experienced hand can tell just about as much by wiggling it in the shop as you can casting it in the parking lot. What lines will work, how it will handle resistance from wind, weight, and bulk... Problem is that 95% of the folks dont sit around shops 5 days a week fondling all the rods on the rack. The lot offers a quick mini casting lesson which is the best way to find out what kind of action best suits the angler, even if they think they are Mel Krieger.
I guess it really comes down to use of the rod. I do agree that you can get a feel for the rod, although like most, I dont think a "feel" for the rod doesnt warrant 700 dollars to be dropped. The 700 hundred bucks is more than the performance of the rod, if you want sheer performance then buy an echo. 700 bucks goes toward the little town and its people where its built, the idea each rod is relatively personal, no being outsourced, and a warranty system. Sure, I think the warranty is flawed greatly and that there should be multiple warranty options upon purchase of the rod that can lower the price accordingly. 700 bucks should get you an expeditor service much like loomis' along with a free of charge repair, and a modestly priced transferrable policy if wanted by the new owner. 500 bucks should get you the best rod out there made in the US, with a set fee repair charge around 100 bucks. I would say there should also be a program in the middle, a light fee for expeditor and repair around 30 bucks would be just. Almost all broken rods are from neglegence at some point, even it may not seem so and this would teach people to baby their rods so as to not break them.
I am sure a change in the warranty system will happen soon, nobody is happy with the way it is now for high end fly rods. While some companies are better about it than others, all of them have issues that result in the customer getting the shaft.