I know this thread is a month old, but I thought I would post a job posting for a PNW Washington company by a headhunter called The Generator Group. I don't know anything about the company, so if they make crap I don't want to hear about it...
http://careers.outdoorindustry.org/jobdetail.cfm?job=3295790
Our client is an industry leading manufacturer and worldwide distributor of fly fishing products. Based in the Pacific Northwest, their products are designed for "maximum fishability", helping you cast better, fish more effectively and have more fun on the water.
Responsibilities include:
•Deliver critical insights into core consumer's purchasing habits, product/brand perceptions, and overall lifestyle.
•Deliver integrated communication plans that leverage key brand and seasonal product initiatives.
•Construct a thorough analysis of brands competitive set, per product category, and help determine areas where we can differentiate ourselves in product and communication strategies.
•Compile consumer, competitor, industry, and general consumer goods trends into a formalized Marketing Audit to help guide brand, strategic, and product planning.
•Work closely with Product Category Managers to ensure product positioning aligns with consumer and market insights.
•Develop advertising plans including budgets, briefs and media buy.