patience, patience, patience - you have to target shoot as close to structure as possible, wait until the surface settles, give it some small erratic action - quiet noise - you don't have to hear it, the fish a few inches below has to. nothing yet, well, an erratic retrieve is in order. many ways to think about it, old time bass fishers who 'walk the dog' can do pretty well at that stage. remember the structure that is relevant is below the surface too - you have to envision what is down there and the potential ambush points - then drag your surface lure past those ambush points. bass love to ambush. finally, for consistent day-to-day, i've had better luck going sub-surface, and surface fishing for bass is dependent on a lot of factors, insect activity, weather, wind, brightness, blah, blah, blah - that said, it 's enough fun for the rest of the time.
k